By Richard Caddick

ISBN-10: 1119971101

ISBN-13: 9781119971108

As sites and purposes turn into richer and extra advanced, the consumer event (UX) turns into serious to their luck. This indispensible and full-color e-book offers functional counsel in this turning out to be box and stocks invaluable UX suggestion so you might placed into perform instantly by yourself tasks.

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Jason ‘I just want to buy what I need and get out’ Key Goals • Knows what he wants to buy • Avoid spending time browsing • Get something balanced between price and quality (look is not so important) Behaviors • Gets bored shopping quickly, whatever is good enough will do • Wants tried and trusted products • Happy to let others do the thinking for him • Easily influenced by discounts We Must • Clearly show the key features of each products • Provide easy comparison between products • Show him relevant offers We must never • Don’t focus on fluffy descriptions of products • Don’t overwhelm him with choice Figure 1-8: If you’re short on time, you can use Word to create a persona.

These rules must be broad enough to help with decisions across the whole site, system, or even the business. indd 21 8/10/11 8:33 PM 22 C O M M U N I C A T I N G T H E U S E R E X P E R I E N C E Figure 1-7: Using Post-Its to group interesting behaviors helps to show common themes from your research. What’s the simplest way to create a persona? The actual design of the persona document should be pretty simple anyway. What really counts is the quality of the data that sits behind it. If you are really pressed for time or need to get a brief preview out ahead of the final document, here is a quick way of presenting personas using Microsoft Word.

Now you need to take this information and group it into personas. Take the notes from the individuals you have interviewed and cluster them by the goals set during recruitment. For example, group all the people who were recruited because they were first time mothers trying to buy everything they need and group all the people who were purchasing gifts for mothers. Focusing on one group at a time, look at the different approaches people took to completing the goals you set. You may see that everybody went about completing the goal in the same way.

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Communicating the User Experience: A Practical Guide for Creating Useful UX Documentation by Richard Caddick

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